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At the heart of PartnerDirect is the concept of Certified Practice Areas — technology specializations in which Dell partners can become certified.

PartnerDirect Registered Partners: Registered Partner designation delivers basic benefits including logo usage (subject to license agreement); access to Dell’s partner Web site for online ordering (in selected countries), white papers, product and sales training, knowledge-base articles and marketing materials; deal registration (in selected countries) and financing options.
PartnerDirect Certified Partners (requires application): Certified Partner is a designation for partners who want to invest in a deeper relationship with the company and align with its strategic priorities from services to enterprise architecture to small and medium business. In addition to Registered Partner benefits, Certified Partners can take advantage of performance rebates, joint account planning, access to demonstration units, account management, premium technical support and enhanced online ordering (in selected countries). Additional Certified Partner benefits include product roadmap reviews and incentive-based co-marketing funds.

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Certified Practice Area
Partner direct lets you specialize in certified practice areas that map to key market needs.

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